Kensington Academy

One Audience Is Not Enough: Segment Your Market

You describe your customer in one sentence — and that sentence is the problem. The audience you call 'my market' is usually two or three different buyers hiring you for different reasons, blurred into one generic message that grips none of them. Learn to see the real segments hiding in your own paying customers, score them honestly, and pick the one to serve first — with a reason you can defend.

745m

Why Positioning and Messaging Decide Whether You Scale

When growth stalls, the budget is the first thing you reach for — more traffic, more ads, a better product — and conversion stays flat while spend climbs. The problem usually isn't the budget. It's the gap between what you say and who's reading it. Learn to spot that leak in your own marketing in five minutes, and why closing it, not raising the budget, is what unlocks scale.

747m

Build Your First Funnel

You already have a funnel, even if it leaks at every stage. Build a simple one that moves a stranger from first glance to a clear yes.

732m

Storytelling for Founders: Keynotes, Podcasts & Investor Pitches

Founders lose rooms by reciting facts. Learn to shape the same material into a story that holds a stage, a podcast feed, and an investor's attention.

842m

Find the Words That Convert: Voice-of-Customer Messaging

Your copy sounds like every competitor because you write it from your own head — the one place your buyer's words don't live. Learn to mine the exact sentences your customers already use, sort them by what they want and fear, and turn the loudest ones into headlines that stop the scroll. Build a living word bank you reuse for every page you ever launch.

847m